Amalia has creative design background and spend most of her life as creative advertising person for 20 years in creative and business department. After working for multinational agencies like Ogilvy, DDB and Lowe, she starts her own agency called Juara which leads her to voluntary work with Alzheimer Indonesia by creating the campaign idea “Jangan Maklum Dengan Pikun” (Do not under estimate memory loss) created from a very deep insight of Indonesian stigma of Pikun (Memory Loss).
Her agency’s 10 signs brochure design also adapted to many countries & language such as Dutch, English, Arabic, Javanese (Surinamese), French and many. She started focus as an Alzheimer Indonesia volunteer as she moved to The Netherlands as The Country Manager. After less than a year the chapter now becoming official Alzheimer Indonesia Nederland Foundation which is the purpose is to explore any opportunities with The Netherlands and Indonesia such as now The Twinning Program.