Alzheimer’s Disease International and ITN Productions are producing a news and current affairs-style programme exploring the risks, growth and future response to dementia.
‘Every Three Seconds’ will premiere at the conference on Saturday evening! Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
“This programme is an extraordinary opportunity to reduce the stigma attached to dementia worldwide. We will aim to raise the profile of the human, social and economic impact of dementia globally whilst highlighting practical and innovative ways in which we can all make a difference.” – Paola Barbarino, CEO of ADI.
The programme will feature sponsored content from leading academic, research and care organisations, including a focus on the one year anniversary of the World Health Organization (WHO) Global plan on dementia by ADI and partners.
Associations in Australia, Kenya, USA and New Zealand will be included in the programme, alongside a focus by ADI on the current global responses to dementia in all regions.